When you are choosing a search engine optimisation Hampshire agency to get rankings for your site it is essential that you choose one that only uses ethical SEO techniques. The use of so called black hat strategies is likely to get your site penalised or possibly banned by the key search engines like Google, Bing and Yahoo! If a company uses techniques like cloaking, spamming or keyword stuffing or you think they do they should definitely be avoided.
A reputable SEO company will only use techniques like the following to gain rankings for your website:
On site Optimisation
Is your site Google friendly? If it isn’t it may be the reason why it is not ranking very well. The underlying coding of a website is often one reason why a website gets poor search results and low levels of traffic. Google uses software known as spiders to crawl the web looking for new pages and sites to index. Bad coding makes it hard for the spiders to access and index a site meaning that they just move on to the next one. A good website is one that is easily accessible to people and software, follows web standards and is well designed. As well as the coding of the site the content on it can also be optimised. The content on each page should be optimised for one keyword or phrase with the correct keyword density.
Press releases and social bookmarking
Press releases are a great way to promote your company and they can form part of your link building campaign. Creating press releases about the latest news surrounding your company and submitting them do press release sites lets millions of people know about your latest new and you can also include a link back to your website.
Directory sites
Submitting your website to a directory site like Dmoz is a simple and easy way to improve your search result placement. Directory sites place your website within a niche category making them easier to index and increase the number of visitors they get.
Social media
Having a presence of social media sites such as Facebook and twitter should be a must for all firms both large and small. Social media sites are well looked on by search engines and they allow you to really connect with your customers.